Every Life Counts

Crime and disorder is a significant challenge for many businesses and keeping their people safe is the number one priority.Safety is put at risk every day by individuals who commit crime against businesses, but in many cases these individuals are trapped in their own series of negative behaviours, with addiction and substance abuse often being a factor; sometimes an impossible cycle to break.

Who we are

Who we are

The ASEL Foundation is a registered charity and has been set up to support organisations.

We believe our work can significantly improve the lives of individuals across the UK while supporting a reduction in crime across the retail sector and a reduced demand on UK Policing.

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What we do

What we do

To the ASEL Foundation and its family of stakeholders including Police forces across the UK we believe ‘Every Life Counts’.

It offers a range of rehabilitation activities and treatments for individuals whose addiction has resulted in them committing crime against businesses. This approach is key to reducing offending and increasing safety across business.

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News & Events

Welcome to the ASEL Foundation’s News and Events

Where we share the latest updates, inspiring stories, and upcoming initiatives that reflect our commitment to empowering communities and creating lasting change.

ASEL Take on ‘Around The World In 80 Days’

ASEL Foundation Festival Set to Launch Summer 2026

ASEL Foundation Officially Launches

We want to share our deepest thanks to the ASEL Foundation for your incredibly generous donation. This funding has been absolutely vital in supporting our community groups, allowing us to keep running the safe and supportive spaces where this life-changing work happens. Your support directly helps us empower participants with the tools and confidence they need to break cycles of reoffending and addiction, and successfully become positive, connected members of the community. Thank you for believing in our work.

Foundation 2 Change

We would like to say a massive thank you to the ASEL Foundation for your generous donation to us. We rely on funding to cover essential resources, expand our reach, and sustain our positive impact on individuals and the broader community. You have helped us to help others!

Angela Franklin – Director City Jam

We would like to say a heartfelt thank you to the ASEL Foundation for the generous donation of £14,500. This has enabled us to create a completely new group room at the rear of our existing one ( giving us 2 spaces now), which means we can offer more essential recovery groups to our service users. It is a stunning new space that our group members love. We have also created a separate room for one-to-one counselling sessions. The donation has really made a difference and will help us to continue to support those in addiction in a comfortable and therapeutic environment.

Steve Curley – Manager at Lindale Recovery Services

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If you have a fundraising idea or would like to discuss how we can help your charity, please contact us

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